منابع مشابه
Not All Adware Is Badware: Towards Privacy-Aware Advertising
Online advertising is a major economic force in the Internet today. A basic goal of any advertising system is to accurately target the ad to the recipient audience. While Internet technology brings the promise of extremely well-targeted ad placement, there have always been serious privacy concerns surrounding personalization. Today there is a constant battle between privacy advocates and advert...
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Typical strategy for adware authors is to install their software on as many machines as possible and, for each affected machine, display advertisements to the user(s) of that computer. In this paper we present a different model: typhoid adware. Typhoid adware is more covert, displaying advertisements on computers that do not have the adware installed. We prove that this is a viable adware model...
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In the past, shareware has been mainly used to market small and simple software, the developers of which could not afford to distribute their products through a physical retail channel. Shareware was often distributed through complimentary floppy or CD disks attached to PC or games magazines. However, with increased network speed, it has become viable for digital files, even large ones, to be d...
متن کاملSMS Advertising and Consumer Privacy: Analysis of Factors Affecting Consumer Willingness to send and Receive Information in Permission and Data based SMS advertising
The increasing penetration rate of mobile phone, with specific characteristics of this medium, such as almost everywhere with the audience, has attracted companies' attention to it as an advertising channel. Mobile devices facilitate highly customized marketing communication in terms of person, time location and context so numbers of companies that use this medium for communicating with their c...
متن کاملConsumer Trust and Online Information Privacy
Getting consumers to disclose their personal information is an essential first step for Internet businesses that choose to pursue a niche marketing strategy. Previous research has examined how the reward preferences and privacy concerns of consumers may affect their disclosure tendency. However, it is not known how key characteristics pertaining to Internet businesses, such as consumer trust, m...
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ژورنال
عنوان ژورنال: SSRN Electronic Journal
سال: 2004
ISSN: 1556-5068
DOI: 10.2139/ssrn.618741